Elyse Cohen is an innovative thought-leader, speaker and spokesperson on building purpose-driven brands and has been featured in Fast Company, Forbes, Bloomberg Business, WWD, Well & Good, the Time 100 Summit, and more. She has been at the forefront of some of the most iconic impact campaigns and is driven by her passion for creating and communicating corporate social responsibility initiatives and public-private partnerships that leverage assets, generate change, and uniquely position brands and celebrities as leaders in social impact. 

Elyse is a corporate social impact expert and mental health advocate with over 18 years of experience creating break-through social impact programs, partnerships, and marketing campaigns for companies, non-profits, and government, including serving as a member of Former First Lady Michelle Obama’s Senior Staff team. Elyse has worked with brands and celebrities across a range of social and political issues helping businesses harness and communicate their role in creating both societal change and profitability.    

Having joined Rare Beauty prior to its launch, Elyse currently serves as the Chief Impact Officer. She also serves as President of the Rare Impact Fund, a non-profit launched by Selena Gomez with the goal of raising $100M to expand access to mental health services for young people around the world.  In these roles, Elyse works with Selena to bring the mission of Rare Beauty and the Rare Impact Fund to life, ensuring the brand is living out its purpose by supporting the mental health of its customer community, employees, and global partners.